Is Sage coming to Salesforce appexchange?
For small and medium sized businesses over the last couple of decades Sage has been one of the main choices for accounting software. The decision, often led by Accountants have given Sage a sold proportion of the market. In recent years however that has been under threat with the emergence of cloud based solutions from companies like Financial Force and Xero. This latest announcement by The Sage Group Plc around the global agreement with Saleforce might make the Xero CEO Rod Drury look over his shoulder for his latest comments.
There are two elements to the agreement and it is the second that might prove the most important. Firstly Sage has agreed to start using the Salesforce Customer Success Platform. Implementing the cloud based CRM system shows that Sage want to get close to Salesforce and get some kind of symbiotic partnership with the cloud giant. Sage will benefit from using a CRM solution like any other company and will seek to improve their Sales and operational activities through implementing the software, not a small project in itself.